India has transformed from one of the world’s most unbanked nations into one of its most financially connected—virtually overnight in historical terms. In less than a decade, hundreds of millions of people have opened bank accounts for the first time, achieving a milestone that might otherwise have taken half a century.
India is undergoing a powerful transformation—from a nation traditionally defined by its culture of saving, to one increasingly driven by investing.
India is the world’s fifth-largest consumption market. Here we explore how Indians are consuming, why those patterns will change and more importantly what’s prompting the surge in consumption.
